LET'S face it - global warming is not the only bad thing to come out of our lust for consumption.
My generation was born in the midst of 1980's greed and a fragmented MTV-montage attention span.
What result has this had on the love lives of Generation Y?
I argue that the high divorce rates and break-up numbers in my generation are largely because we have the attention span of an amoeba.
I sit by the radio daily - writing scripts, answering calls, uploading pictures to my blog, dabbling on Facebook and cutting off people who come in on MSN Messenger.
Before I know it, the day has ended and when I shut down my computer and the whole screen goes black, it's not uncommon for me to realise I've forgotten to send an e-mail to someone.
What's my point?
Well, if we are now living in the 'post-post modern' era, when we can have portions of our mind everywhere, surely something has got to give. We undoubtedly will forget something.
Imagine how the battle for monogamy has heightened.
In effect, a man or woman can be married, surfing the Web for dating sites, writing love letters to another in far off Russia and texting his or her third party in Tanjong Pagar, all while on a flight to meet a fourth party.
It has never been so easy to cheat as in the era we now live!
Forget two-timing. The shrinking of time and space in the post-post-modern state has opened for people the floodgates to as many affairs as there are browser windows.
The monogamous partner is now a rarity and that's not even the start.
UNABASHED CONSUMPTION
Enter consumerism and unabashed consumption.
How many times have you heard a couple divorcing say: 'We just wanted different things.'
In a world where TV screens, radio and print (yes, I am a culprit of driving this machine too) bombard us with images to buy, buy, buy, it's easy to see why a partnership once founded on the equal desire for happiness in mutual companionship can soon evolve into one partner aspiring to travel the world or buy a yacht without the other half.
So where does it end? If you are told that you can have it all (and why shouldn't you?), is there time to focus on your partner?
Think about it. Less than 100 years ago, men went to work to provide for their partners and families.
Fast-forward to now, and men and women are going to work to climb the status ladder, earn more money and buy bigger homes and as a side thought, of course, provide for their partners.
I don't know about you but I don't want to be anybody's 'side thought' nor do I want to be cheated on.
So now the search continues for a way to stay focused - another addition to the multitude of things to think about.
Speaking of which... I have to go... my ex-boyfriend just popped up on MSN.