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Spanish soul
Solymer is the first company in Singapore that is totally dedicated to Spanish products. It acts as a wholesaler that imports food and wine and sells them through retail outlets or food distributors such as Indoguna and some supermarkets.
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Becoming a wedding planner
Growing demand for wedding planners has lured some young professionals into making a mid-career switch. Two of them share their experience.
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His wedding, his business
In a bid to do something different, the group general manager of Starworth, which manages Chijmes Hall, used his own wedding to launch a new product: Three new premium banquet menus for the venue.
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Creative unwinding
There's a market for adults seeking to unwind while doing something creative.
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Her best investment is her own publishing firm
Jasmine Goh struck out on her own after a few years in sales, and also runs financial seminars.
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Reaching out to female customers
The German penmaker that gave us the 'power pen' - since Montblanc's white star-tipped pen can be equated with executive power or entrepreneurial success, usually male - is now also reaching out to the successful female, executive or otherwise.
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The trick is in making it BRAND NEW
How Grenada re-invented its image is a lesson in promoting a product, says marketing guru.
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Capitaland Retail Ltd
Ever feel like the shopping malls are a woman's paradise? Here's why. We talk to the head of marketing communications at CapitaLand Retail Ltd.
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Marketing to women - Asia PR Werkz
We know that the men don't get it. A PR and communications specialist tells you why only the women do. We talk to Julie Chiang, director of PR firm, Asia PR Werkz. She has done PR for consumer and lifestyle products and services, technology, events management, promotions and publicity.
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Marketing to women - 6th sense
The female of the species are the economic powerhouses of today. With their ever-increasing purchasing power, marketers risk ignoring them at their own risk.
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