I am new to investing. I hear that stocks are one of the best investment tools for my money, but I am also put off by the rollercoaster news I hear about the stock market everyday. I would definitely like to put my money into the stock market, but how do I know what is a good investment, given that I am not a financially-savvy person?

As Warren Buffet says: "To invest successfully over a lifetime does not require a [high] IQ or inside information. It requires a sound framework for making decisions and the ability to keep emotions from eroding that framework".

To assess a good investment, generally we advise looking at the 4 "pillars" of investment process which are QUALITY, VALUE, DIVERSITY and TIME.

Quality: investments that have a sound fundamental basis behind their future earnings.

Value: paying the right price for right investment.

Diversity: invest widely and avoid placing all your eggs in one basket.

Time: All good investments need time to work. Remember success depends on time in the markets, not timing the market.

If however, you are still apprehensive or unsure about investing, then go to a qualified financial planner or investment broker.

In preparing this information, we did not take into account the investment objectives, financial situation or particular needs of any person. Before making an investment decision, you should speak to a financial adviser to consider whether this information is appropriate to your needs, objectives and circumstances

ipac answers questions on all things financial every fortnight on AsiaOne, Just Woman. If there are financial questions, or just advice, you need, write to us at a1admin@sph.com.sg. Title your email - Financial Q&A for Just Woman.

Marion Chin, Vice President and a Licensed Financial Adviser Representative with ipac financial planning Singapore private limited, which is licensed with the MAS, Financial Adviser's Licence No FA100003-2