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Tham Yuen-C
Tue, Apr 29, 2008
Digital Life, The Straits Times
Mummies and loving IT

IT'S tough to be a Mum, but it sure helps when you have tech to make it easier.

A blog can provide an outlet to vent or chronicle all your baby's firsts. A smartphone can help keep track of piano lessons, Mandarin tuition and grocery lists. And a GPS device can help make sure everyone gets to softball sessions on time, no matter where they are.

Interestingly, women now make more gadget-buying decisions at home than men, according to the Consumer Electronics Association.

In fact, women initiate 61 per cent of all technology purchases.

So much so that gadget-buying Mums are a force to be reckoned with. A search on Google for 'Mummy blogs' throws up some 650,000 results.

These mothers who discuss anything from the best diapers to global warming have become so visible a demographic that they're now the target of marketers.

Digital Life checks out three techie Mums who are not only comfortable with tech toys, but have also made them must-haves in their daily lives. » The Trigger-Happy mummy » The connected mummy » The gadget mummy

This article was first published in Digital Life, The Straits Times on Apr 29, 2008.

 

 
STORY INDEX
 
  Pregnant? Don't forget about your feet
   
 
  Mummies and loving IT
   
 
  The Trigger-Happy mummy
   
 
  The connected mummy
   
 
  The gadget mummy
   
 
  It takes a village to raise a child
   
 
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  Don't forget to take
   
 
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