IT'S tough to be a Mum, but it sure helps when you have tech to make it easier.
A blog can provide an outlet to vent or chronicle all your baby's firsts. A smartphone can help keep track of piano lessons, Mandarin tuition and grocery lists. And a GPS device can help make sure everyone gets to softball sessions on time, no matter where they are.
Interestingly, women now make more gadget-buying decisions at home than men, according to the Consumer Electronics Association.
In fact, women initiate 61 per cent of all technology purchases.
So much so that gadget-buying Mums are a force to be reckoned with. A search on Google for 'Mummy blogs' throws up some 650,000 results.
These mothers who discuss anything from the best diapers to global warming have become so visible a demographic that they're now the target of marketers.