FOLLOWING a highly successful Private Jet campaign in 2005 where the winner got to travel with seven friends for seven days onboard a private jet, Carlsberg's latest campaign is no less appealing. For seven days, one lucky winner gets to select three friends to lead the high life of the rich and famous on a 70-foot luxurious private yacht in Monaco.
This latest initiative, unveiled in April, reinforces Carlsberg's strong corporate value of being "innovative". In Singapore, Carlsberg is spending more than $3 million in marketing and promotional activities to roll out the "Summer doesn't get any better than this" campaign, which cut islandwide across Carlsberg's three sectors of participating retail, food and entertainment outlets.
Says Mr Hans Hallan, general manager of Carlsberg Singapore: "The key objective of the campaign is to promote friendship and maximise enjoyment for consumers, while treating them to a truly unique experience.
It is such groundbreaking programmes that effectively enable Carlsberg to win the hearts and minds of consumers.
Through feedback from consumers and our trade partners, we are heartened to know that Carlsberg stands out from its competitors."
Singapore is one of three markets in Asia selected for this campaign, which is currently running in 14 markets worldwide.
To stand a chance of winning the grand prize, simply purchase Carlsberg beer today at any participating Carlsberg outlets and send in proof of purchase and/or receipts with a completed entry form.
The winner of the grand prize will be selected through a lucky draw on July 13. For details, visit www.carlsbergpromo.com.sg
