Kenzo Parfums, which marks its 20th anniversary this year, is calling for green thumbs.

Its virtual poppy field at www.flowerbyyou.com needs your photograph to help it bloom.

The scentless crimson flower is the inspiration behind the brand's signature scent FlowerByKenzo launched in 2000.

To turn cyberspace gardener, pick up a free faux poppy at any Kenzo counter at Takashimaya, Metro Paragon, Robinsons The Centrepoint and Robinsons Raffles City.

Then photograph it in as innovative a way as you can and upload it onto the website.

As of yesterday, more than 5,200 entries have been sown.

Your green efforts will not be in vain.

The top five most imaginative photos from Singapore will be featured in the October issue of Her World. Winners will each receive a FlowerByKenzo coffret set worth over $900.

The snapshots will also be entered in the global FlowerByYou contest in July, when the 100 most creative pictures will be published in a Kenzo Parfums book set to be released in September.

The winners will each receive a coffret set and a copy of the book.

The closing date for entries is June 30.

This article was first published in Urban, The Straits Times on May 8, 2008.