Go on, take a peek into this boudoir. For three days starting June 27, a mysterious, larger-than life 9-ft tall room lavishly decorated in an indulgent and decadent setting will make an appearance for in the heart of Orchard Road
Styled by cutting-edge bridal designer Frederick Lee and furnished by RECAPTURED, the room represents the boudoir of Hollywood's A-list celebrity, Eva Longoria.
Longoria, who played Gabrielle Solis in the widely acclaimed TV series Desperate Housewives, is the new face for Wall's Magnum new ice-cream flavours.
The interior of Eva's boudoir will not visible in the teaser-box structure - but the public and passers-by are invited to peep into the many key-holes that are situated on the box on different panels.
Within the Room are five different temptations on display, each one a Limited Edition one-piece only fashion item designed by Frederick Lee.
And from 5-8pm, a team of roving "divas" will parade along Orchard Road to hand out calling cards with clues on the temptations to the public for them guess what the five temptations over the weekend from Friday to Sunday.
The winning entry with all five correct temptations, wins one of the coveted temptations.
The teaser-box campaign runs for 3 days from Fri-Sun, June 27-30, including a "live" segment daily (27 June - 4pm to 7pm, 28 June - 3.30pm to 6.30pm, 29 June - 2.30pm to 5.30pm) where the public can view an Eva-persona living inside Eva's boudoir and enjoying her tempting lifestyle.