Women who work night shifts in India's thriving call centre industry may be making good money, but they are having problems finding husbands.
For a prospective groom, a girl who spends her nights chatting with strangers is not seen as either ideal wife material or the type to take home to his mother.
But a website launched last year claims to have the answer to a growing chorus of complaints from the well-paid women working at business process outsourcing (BPO) centres who lament that they have a hard time finding suitable partners.
BPOshaadi.com styles itself as the "only matrimonial portal for BPO employees" and offers to put these women in touch with male colleagues in the same industry. Shaadi is the Hindi word for marriage.
Website founder Sanjeev Pahwa told The Straits Times: "We found there was a real problem there. Their working hours are different, their lifestyles are different, and because of all that, finding a suitable marriage partner is a real problem."
He added: "Parents are worried about giving their daughter in marriage to a BPO man or their son marrying a BPO girl. Many people are also uneasy about girls being picked up or dropped off from work late at night, as they wonder what goes on in the cabs."
Such problems do not arise when a BPO employee marries someone in the same industry because each understands the pressures faced by the other and what the job is really about, said Pahwa.
"Someone who works night shifts and sleeps during the day needs a partner who follows similar patterns to socialise with," he noted.
He said the response has been so good - "we have over 5,000 people registered with us" - that BPOshaadi. com will become a paid site from next month onwards.
He said at least "half a dozen" couples had tied the knot since being put in touch through the site.