He was named one of the 50 Most Beautiful People on the planet by People Magazine in 1992, when he was just 24, and was also the first male model ever to grace a magazine cover - Harper's Bazaar.

The highest paid male supermodel in the world, Mr Marcus Schenkenberg is considered the original male supermodel. He was discovered while rollerskating on Venice Beach by photographer Bill King in 1989. Since then, he has been featured on more covers and appeared in more magazines and been shot by more lensmen than any other male fashion model in the history of the industry.

"I feel good about coming to Singapore,"  he says. "I don't really have an impression of Singapore as a fashion capital, but I'll definitely want to do some sightseeing, some shopping, maybe see  the nightlife a bit and, of course, do my job on April 4 at the Singapore Fashion Festival."

He rocks the runway at Sex-Y In The City, the Singapore Fashion Festival's first dedicated men's show.

Celebrating the emergence of the Asian supermodel, the festival also welcomes the next wave of China's fastest-rising fashion stars, including Lili Shen, who arrives straight from the Emporio Armani and Giorgio Armani Autumn/  Winter 2008/2009 shows; Kiki, handpicked by Karl Lagerfeld for Fendi's Great Wall of China Autumn 2007 show; and Zhang Xu Chao, touted by China's press as the next Du Juan.