If the masses don't come to you, just go to them.

That's what professional hair brand Redken will be doing this weekend at Orchard Cineleisure.

The Redken Outdoor Loft is offering free hair styling services for anyone who wants to drop in, and hair cuts for a nominal fee from tomorrow until Sunday. Redken has teamed up with hair professionals from Capello Loft to make professional hairstyling more accessible to the public.

The latest hair care range to join the Redken products family, this line is for you if you have coarse, dry or frizzy hair that has been permed, relaxed, or straightened, you'll be happy to know that Redken Real Control will repair and moisturise hair all at once.

Besides hairstyling services, the Outdoor Loft is also a showcase for Redken's varied hair styling and hair care products. Known for being a trendsetter when it comes to edgy and experimental street styles, Redken also launched its latest haircare line - Real Control, a comprehensive product range that is tailored specifically for Asian hair that is the first to address repair and moisturising needs in one product, so dry, sensitised hair can be treated and moisturised all at once.

When the Outdoor Loft first opened its doors last weekend, many curious passers-by stepped in the check out the services being offered.

Redken brand manager, Raymond Tan is heartened by the public's response. He said: "We want to bring professional salon services to the public, and make it more accessible for those who find it a hassle to make appointments to visit the salons. At the same time, we also want to introduce professional hair services to people who don't know what the experience is all about."

Be it for the freebies, or that people really needed a good hair style, Mr Tan added that lots of people have already popped by last weekend to try out the services at the Outdoor Loft.

So if you're in town for a hot date on a Friday evening, or just want a makeover to transform yourself, just go on by to this innovative outdoor salon over the weekend.

The Redken Outdoor Loft is open to the public for hairstyling services and basic haircuts from tomorrow until Sunday, Aug 31, 2008. Haircuts are available for a nominal fee. Do check with the hairstylists on the premises.