"I DON'T care what other people think... but I think I'm pretty," Malay actress and TV show host Sheila Rusly said. There were roars of laughter from those around her.

Rusly grinned from ear to ear.

But do not think her vain - she merely's confident, accepting of herself. And this, the celebrity believes, is the essence of beauty.

The television producer said there is no shortcut to beauty, scoffing at going under the knife to attain it.

"Being beautiful is more than just how you look. If you are not confident, you will never feel beautiful and carry yourself with the grace needed to look attractive."

A mother of two, she's married to director Azman Yahya. The award-winning actress is now dabbling in the beauty business promoting the newly launched Tri-Aktiline Instant Deep Wrinkle Filler.

Since using the product, her wrinkles have reduced, she said, with less tired-looking eyes after sleepless nights.

"Once I tried not using Tri-Aktiline and, yes, I woke up with tired-looking eyes!".

But she cautioned users: "We age, so there will be wrinkles. But the right skincare product may reduce wrinkles (and other signs associated with ageing).

"I always think of skincare as a 'discount' on age. You may be 50, but you look 45. And that's enough for me," said Sheila.

She is wary about cosmetic procedures to make one appear younger because of possible side-effects several years down the road.

"Plus, I've seen people who opt for these operations They look unnatural. As an actress, facial expressions are important. If surgery limits them, what's the point?" she added.

Sheila, 37, said that a woman should start looking after herself since young.

She started taking vitamins since she was 18, because "when you are old, there will be too much repair the vitamins need to do".

Attitude is important too.

"Never compare yourself with someone you think is more beautiful than you."

But couldn't one use this way of thinking as some sort of motivation to aspire to be beautiful?

"This only works initially. After a while, you become self-critical and you get all stressed out because you are not satisfied with how you look," said Sheila.

"Love yourself. That's the key to beauty."