Walk around Orchard Road today, and you would have seen a larger-than-life sized wardrobe with the latest fashion apparels and accessories.

The Health Promotion Board is targetting the quit smoking message at female shoppers in the heart of Singapore's shopping belt.

Walk into the exhibit, and all the trendiest togs are labelled with price tags - denominated in the number of cigarette packs it would take you to give up to afford.

The message: Quit smoking, and save money - as much as $4,000 in a year to splash out on the latest season's clothes and accessories.

The exhibit showcases the season's latest from fashion brands like Aldo, Aspial, Baylene, I shop by Club 21, Karen Millen, L'ArtiChaut, Levi's, Levi Strauss Signature, Lee Hwa Jewellery, Max Studio, Miss Selfridge, Top Shop, Motorola and White Room.

It is located between Ngee Ann City and Wisma from now until July 1, followed by Caltex House from July 2 to 4.